For SSPs, ad networks and monetization teams
The only publisher research platform built for ad tech supply-side.
32M+ publishers, refreshed weekly, with tech-stack detection, ads.txt and sellers.json intelligence, and contact data.Replace four or five tools with one and qualify prospects ten times faster.
Trusted by SSPs, networks and monetization businesses
- DoubleVerify
- OpenX
- InMobi
- Advertising.com
- Blis
- MinuteMedia
- RevContent
- EX.CO
- Crimtan
- Infolinks
- Primis
- AdKaora
- MonetizeMore
- Publift
- Aniview
| Publisher | Monthly visits | Tech stack | Network | Contact |
|---|---|---|---|---|
| northline-media.com | 4.2M | Prebid · GAM | 12 sites | found |
| dailyorbit.co.uk | 2.8M | Prebid · APS | 4 sites | found |
| kestrel-sports.net | 1.9M | Prebid | — | — |
| atlas-recipes.com | 1.4M | Prebid · GAM | 31 sites | found |
Why teams switch
Replace four or five tools with one.
Generic market-intelligence and tech-detection tools were not designed for how SSPs and networks find and win publishers. Most teams end up stitching several together, plus a spreadsheet of ads.txt data.
- ~10x
- faster qualificationPublisher Lens qualifies or rejects a domain in seconds instead of minutes.
- 1
- platform, not fiveDiscovery, tech detection, ads.txt intelligence and contacts in one place — at a lower total cost.
- Weekly
- refresh cycleData is refreshed weekly so teams act on what is live now.
What you get
Built around how supply teams actually work.
Publisher Lens
Qualify or reject a domain in seconds instead of minutes. Everything you need to make the call on one screen.
Network detection
Identify which sites share ownership, so closing one deal can unlock many more.
Competitor tag tracking
Follow competitor adoption across the publisher landscape, and spot offboarded publishers before someone else grabs them.
Automated lead lists
Get alerted when publishers add or remove specific technologies — or competitor lines — from their ads.txt files.
sellers.json monitoring
Track when publishers add or drop partners, and turn those changes into retention signals.
Contact enrichment
Prospect contact details ready for outreach, fully exportable, with CRM and Slack integrations.
Discovery
Three surfaces. One dataset. One search.
The core platform. Start with the surface you sell into most — the filters, the exports and the workflow are identical across all three.
Web Discovery
32M+publishers
Ad-tech-stack data, traffic analysis, categorisation and contact details across the open web.
From $640 / monthApp Discovery
3.34Mapps
app-ads.txt intelligence across Apple and Google, with seller-ID adoption tracked over time.
From $384 / monthCTV Discovery
85KCTV apps
LG, Roku and Amazon today, with authorised-seller intelligence. More platforms landing shortly.
From $192 / monthTake two or three and each additional product is half price. See pricing
Everything else
Five more, built on the same crawl.
Ads.txt Alerts
Hourly checks of your publishers' domains. Know within the hour when a publisher drops your lines or adds a competing network.
SPO
Map the full supply chain to any publisher. Broken connections by hop, duplicate and double-bid paths, phantom publishers and MFA exposure scores you can filter by.
Ads.txt Intelligence
Paste your lines and get analyst-reviewed reports of every appearance across web, app and CTV. Weekly CSV/XLSX, seller domain search and API.
MFA Feed
Made-for-Advertising domains scored daily across 30+ signals, with red, amber and yellow tiers, a REST API and CSV or JSON export.
Publisher Sales
Done-for-you target-list building and multi-step outreach, run on Red Volcano data. Add sales capacity without adding headcount.
For the buy side
Identify Made-for-Advertising domains before they drain budget.
A continuously updated inventory of MFA domains, scored daily across more than 30 signals covering monetisation density, content quality and infrastructure patterns. Most lists get built once and never updated, while operators spin up new domains constantly.
- Over a million domains monitored, roughly 10,000 newly assessed each day
- Red, amber and yellow tiers so you choose how aggressive suppression is
- REST API with CSV and JSON export
- Human review for contested classifications
- RedHigh MFA confidencescore 85+
- AmberMeaningful risk signalsscore 65–84
- YellowMonitor closelyscore 45–64
30+ signals · ~10,000 domains newly assessed each day
Pricing
Every Discovery price, on the page.
Pick the products you need and the term that suits you. Add products and each additional one is half price. Ads.txt Alerts, Ads.txt Intelligence, SPO and the MFA Feed are priced separately.
Your price
Saves $1,920 over 12 months
- Products
- Web
- Plan
- Solo
- Seats
- 1
- Term
- 12 months upfront
- Paid upfront
- $7,680
Self-serve sign-up available. No quote required.
Customers
What partners say.
Red Volcano has been a trusted Equativ partner for nearly a decade, supporting our efforts to maintain high standards of inventory quality and brand safety. Barrie and his team bring deep publisher and ad-server expertise, along with a collaborative approach that makes them a valuable partner to work with.
RedVolcano makes it easy to find the publishers that best match our ICP using a wide range of precise search criteria. It saves us hours of manual research and helps us build highly targeted prospect lists for more effective outreach.
Red Volcano is a trusted partner for Snack Media, providing a valuable tool that helps us better understand and target potential clients. Their platform provides meaningful insights that help improve our sales productivity and revenue goals.
The weekly site list from Red Volcano has transformed our sales. Now when we speak to a publisher we know they are in-market for our solution.
Red Volcano has such an accomplished set of data and features, whilst still supplying an excellent level of customer care, that we would not turn to anyone else when it came to accessing supply-side data.
Having worked with Red Volcano for years, we have come to trust both their reliability and their unique understanding of the industry.
Open data and writing
A lot of it is public.
We publish a growing slice of the index openly — country breakdowns, technology profiles, SSP profiles — alongside writing aimed at people who work on the sell side.
Our Data
Explore the most comprehensive supply-side advertising dataset available. Publishers by country, technology profiles, SSP profiles, app SDK adoption and CTV platform breakdowns.
- countries covered
- 85+
- technology profiles
- 248+
- SSP and network profiles
- 56+
countries covered
technology profiles
SSP and network profiles
- Publishers by country
- Technologies
- SSP profiles
- App SDK adoption
- CTV platforms
- Reports and rankings
- Guides and education
From the blog
Analysis written for publishers, SSPs and ad networks rather than for a general marketing audience. Recent pieces have covered zero-hop CTV, agencies switching DSPs, the web-and-app convergence and transaction IDs.
Updated regularly on redvolcano.io
Read the blogBefore you ask
Questions we get asked.
What is the difference between Ads.txt Alerts and Ads.txt Intelligence?
Alerts watches a list of domains you choose and tells you within the hour when something changes — your lines dropped, a competitor added. Intelligence works the other way round: you give us your lines or a seller domain and we report every appearance across web, apps and CTV, analyst-reviewed, refreshed every Monday. Alerts is for defending what you already have. Intelligence is for finding out where you actually are. They are separate subscriptions and plenty of customers take both.
Are the ads.txt products included with a Discovery subscription?
No. Web, App and CTV Discovery are priced together on the rate card, and bundling them makes each additional one half price. Ads.txt Alerts, Ads.txt Intelligence, SPO and the MFA Feed are each their own subscription.
How fresh is the data?
Discovery and Ads.txt Intelligence refresh weekly, on every tier — freshness is not something we sell back to you as an upgrade. Ads.txt Alerts checks on an hourly cycle. The MFA Feed is scored daily.
What are the contract terms?
Discovery runs on a 6-month or 12-month contract. Twelve months paid monthly is 10% off list, and twelve months paid upfront is 20% off. Managed services such as Publisher Sales are scoped and priced per engagement — talk to us for terms.
Can I buy without talking to sales?
Solo and Small Team tiers are self-serve. Enterprise, SPO, the MFA Feed and managed services go through us, because the terms are negotiated anyway.
How do you handle the data we give you?
The lines, seller IDs and target lists you submit are used to run your reports and for nothing else. They are not pooled with other customers, not resold, and not visible to anyone outside your workspace. A data processing agreement is available on request.
Is the MFA Feed only for DSPs and agencies?
That is who it is built for, and most subscribers are media buyers, agencies, DSPs or verification teams. It works just as well for SSPs, exchanges and publishers who want to keep poor inventory out of their own supply path.
How long does it take to get going?
Discovery is a search tool — if someone on your team can use a filter panel and export a CSV, they can use it on day one. Ads.txt Intelligence returns your first analyst-reviewed report within about a working day. Onboarding, manuals, videos and a call are included.
Who we serve
Built for the sell side.
Red Volcano is built for teams who need to find, qualify and win publishers. The MFA Feed is the exception — that one is aimed at DSPs and agencies protecting their buys.
- Supply-Side Platforms
- Grow inventory, win publishers and protect the quality of your supply.
- Ad networks
- Find publishers already running complementary technology and ready for your tag.
- Monetization and yield businesses
- Qualify faster, and uncover the publisher networks behind each win.
- DSPs and agencies
- Keep MFA and copied sites out of your supply path with a live, self-crawled feed.
See it against your own targets.
Bring a competitor domain or your own seller ID to the call, and we will run it against the live index while you watch.